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Best Website Optimization Practices For Your Website

 There are many things that you can do for the better ranking of your website. In this blog we will cover some major website optimization practices.


Some common practices include on page optimization, link building etc to get your website on the first page. Study shows that only 65% of the users click on something in the second page of Google SERP. This is the reason behind getting rank on the first page. You can go ahead with your foot fronts of SEO.


Without wasting much time lets come to the basic website optimization practices-


  1. Write your content for search intent-


We all know that search intent is  the purpose behind all inqueries. To understand the search intent and users requirements is the basic priority for Google's Bot. Pages on the first page all pass the search intent. There could be four basic type of search intent-


Transactional 

Navigational

Commercial

Information


You have to find the keywords according to your basic search intent and then write the content accordingly. 


  1. Attractive Meta Title and Meta Description-


Meta tile is the clickable title of your page, which contains the info about your page. This signal to google what page it is about. Length of the meta title is about 50-60 charactes. 


Meta Description describes more about the content of the page. Meta description about 155-160 characters. So make sure whatever you are going to write in the meta description will be accurate and relevant. 


Also Read - Why SEO is Important For Your Business


  1. Optimize Your Images-


Image optimization plays a crucial role in user understanding. For the early loading you should compress your images so that website’s loading speed would not be reflected. When it comes to the Alt image text for a website's SEO point of view, use suitable keywords as the name of the image alternative text. 


  1. Optimize your website’s Loading Speed-


Google considers the loading speed is the crucial factor for the ranking. That is the reason you should pay attention to image optimization. 


As websites are becoming content rich and contain videos as well, it becomes important to optimize the website speed for the user experience and SEO perspective as well. There are a number of ways to work on the website speed but some of them are very significant and can do the work for you.


Google also introduced the core web vitals to study the speed of the website. These core web vitals are-


LCP - Largest Contentful paint

DCL - DOM Content Loading 

FCP - First Contentful Paint

FID - First Input Delay

CLS - Cumulative Layout Shaft


  1. Improve User Experience-


If your website is not user friendly then it will increase the bounce rate. Here page speed again plays a crucial role as if your website is not loading as per the standards then the user will leave the website within seconds. Google always keep an eye on the user’s experience on the website. 



This is our guide on website optimization practices, for more info visit us at - Digital Crews.


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